work history

FORS MARSH — Arlington, VA

Senior Marketing Manager August 2021–Present
Corporate Content Strategist and Writer September 2021–July 2021

• Developed and executed marketing campaigns and strategies to promote Fors Marsh’s purpose-driven services, expertise, and value proposition to government clients (including HHS, FEMA, OIDP, NHTSA, and more).

• Supervised a dynamic corporate marketing team of five direct reports, providing guidance and setting professional development goals to drive performance.

• Managed marketing campaigns across digital marketing channels, social media, email, and events; including planning, execution, tracking, and optimization.

• Collaborated with divisional directors and subject matter experts to blueprint a comprehensive content calendar and strategies around public health, civic engagement, climate resilience, and more.

• Conducted in-depth research on SEO best practices and leveraged website and social media analytics to glean insights to enhance user experience and optimize content performance.

• Using audience segmentation analytics, created targeted marketing materials (for paid and organic social media), presentations, and proposals tailored to specific government clients.

• Authored topical news articles, blogs, and press releases for both internal and external audiences, consistently maintaining a high standard of quality and adherence to brand voice.

• Provided comprehensive editorial support, reviewing and refining content pieces to ensure clarity, accessibility to the average layperson, and brand tone.

COLLIDER.COM

2022–Present
Freelance Feature Writer

• Wrote five or more in-depth feature articles per month including extended lists, explainers, and guides with a heavy focus on SEO-driven keywords and evergreen content for high-traffic (13m hits per month) site.

• Covered a wide range of pop culture media topics, from classic films to the newest streaming movies and television series.

MEDITECH — Canton, MA

2019–2021
Promotional Writer – Content, Branding, and Digital Marketing

• Presented with the Sales and Marketing Creativity Award 2020 for exceptional talent after just one year employed at MEDITECH.

• Authored and ghostwrote blogs, news stories, interviews, and executive communications focusing on health care IT, with an empathetic, patient focus.

• Broke down dense IT and medical concepts laden with "jargonese" to create accessible, readable, and thoughtful pieces that resonated beyond industry insiders.

• Produced social videos using Adobe Creative Suite products (Photoshop, Premiere, Rush, Spark) to promote campaigns, expand MEDITECH's social reach, and modernize the look and feel of marketing materials.

• Founding member of Diversity & Inclusion Committee to promote better racial, sexual, and disability inclusion in media and promotional materials produced by MEDITECH.

FREELANCE WITH SABBATICAL TIME OFF

2018–2019
Digital Content Strategist

• Polished and copy edited various legal correspondence for grammar, punctuation, and style.

• Created web-ready graphics for publication into iTunes, Hulu, Amazon Prime, and other digital distribution channels for network television programs.

WARNER BROS. ENTERTAINMENT — Burbank, CA

2007–2018
Associate Project Manager / Associate Producer / Digital Content Producer

• Created blog articles and videos for warnerbros.com from idea conception to outline, asset and rights acquirement, final cleanup, and publishing live in content management system.

• Strategized and scheduled daily and quarterly site content of Warner Bros. corporate web site. Increased site traffic to all-time high of over 200%.

• Worked one-on-one with Executive Director in choosing outside firm (Fuel Youth) for re-design of corporate site. Collaborated on personas, UX, optimal site UI (including writing UI copy), accessibility, design documents, changing specs, leading weekly conference calls, integrating team feedback, and sign-off.

• Conjointly promoted WB initiatives across studio divisions using emerging social media platforms to reach and maintain new audiences (examples: Reddit Ask Me Anything, Twitter Q&A, Instagram TV, YouTube reaction videos).

• Tracked site performance through Google Analytics to gauge blog and homepage traffic, performed quarterly site audits, implemented A/B testing, and analyzed bounce and retention rates.

• Monitored project development of Warner Bros. branded releases. Effectively managed project deliverables and timelines by spearheading monthly update meetings between content team and studio divisions to narrow long-existing communication gaps.

LRN CORPORATION — Los Angeles, CA

2005–2007
Project Manager

• Oversaw production of online ethics and compliance course materials from initial scheduling to final video editing.

• Aided in all aspects of video course production: set-up, shooting, hiring, locations, breakdown, etc. Built strong relationships with talent, resulting in quicker-than-normal turnaround time and cost savings.

• Teamed with third-party vendor Lionbridge for course translation and localization for global partners such as Pfizer, Disney, Universal, and Amgen.

• Directed offshore employees in creation of peripheral art to be included in course materials.

IHS MARKIT (Formerly Cambridge Energy Research Associates [CERA]) — Cambridge, MA

2000–2005
Content Manager / Senior Content Manager

• Project managed large-volume print and web-based research reports advising worldwide governments and private corporations on energy markets, oil sectors, and geopolitics.

• Acted as liaison between various departments (art, copy editing, research staff) to coordinate reports. Ensured that all changes requested by author(s) were input correctly before passing through the chain of sequence.

• Designed four-color marketing materials for CERAWeek — the world's premier energy conference event featuring dignitaries, CEOs, and industry disruptors.

• Facilitated webcasts and moderated online chats between research divisions, stakeholders, and potential clients. Trained colleagues on emerging technologies to make CERA a more interactive and accessible organization.

BOSTON PHOENIX – Boston, MA

1999–2000
Corporate Music Sales Assistant

• Assisted Corporate Music Sales Manager with prestige client ad sales for weekly alternative Boston newspaper.

• Wrote copy and laid out advertisements for clients including Newbury Comics, HMV, and Tower Records.

• Approved all final art for clients before going to press.

PORTLAND PRESS HERALD/MAINE SUNDAY TELEGRAM – Portland, ME

1998–1999
News Clerk

• Wrote, edited, and laid out several pages of local news articles for Maine's most highly daily circulated newspaper.

• Responsible for pulling relevant data from newswires and collaborated with copy editors, librarians, and reporters to meet strict hourly press deadlines.

• Wrote all copy to "Associated Press Stylebook" guidelines.